Marketing Pro Sells Soft Skills on Resume

Marketing Pro Sells Soft Skills on ResumeMarketing Pro Sells Soft Skills on ResumeAnne Neczypor soothed personality disputes and eased tensions in her last role as editor of Broadcast Standards Practices. But how do you detail these accomplishments without writing a fluffy resume?In the writers room, creative teams used to answer phone calls from the corporate office formally, rigidly, even coldly.It didnt take long before Anne Neczypor bridged that divide with her natural ability to build alliances. Soon after she was named editor of Broadcast Standards Practices at one of the Big Three TV stations in New York City, the senior-level marketing and advertising manager had melted the creative/corporate freeze. Now, when they see its Neczypor calling, the writers pick up the phone and joke Uh-oh, what did I do?The ability to build that type of camaraderie is invaluable to a company. Its also something that Neczypors resume omitted until mid-May, when she had her resume rewritten by An drew Pearl, a certified professional resume writer who works with Ladders.But how exactly does one put into words the subtle human interaction of a defrosted relationship? Even the term alliance builder, a phrase Pearl used in the new resume, didnt occur to this MktgLadder member as something people would value in her or even something that was part of the marketing jobs shed had - it was, simply, just who she was.I like making things as easy and positive as possible, Neczypor said. Pearl put that on my resume as if it were an accomplishment. But really, thats just who I am.Marketing pros, sell thyselfPearl, for his part, always finds it interesting when a client such as Neczypor has a strong background as a writer - particularly with advertising and marketing experience - yet cant see themselves as the product being sold.Shes got a background in advertising, but its a very different experience, to see yourself as the product, Pearl said. For advertising clients, its like a mirro r. Hopefully I brought out (some of Neczypors abilities) because I bring objectivity. I can see her as a product thats different from anything she might have marketed in the past.After all, in Neczypors world of broadcasting, facilitating communications is a critical ability, Pearl points out. Decision makers want somebody who will work well on their teams.This is how Pearl encapsulated that critical ability in the summary section at the top of Neczypors tuned-up resumeAdept communicator offering track record of identifying creative solutions, contributing to revenue generation, and improving processes as well as building alliances, developing efficient internal initiatives, and elevating visibility of organizations.The skills you were born with count tooOmitting critical abilities because its just you is a common error job seekers make when composing their resumes. Another common error is to omit things that are just part of my job. In Neczypors case, that includes training for FC C (Federal Communications Commission) regulations, for copyright law, for ethical advertising practices and for childrens advertising and regulations.Now that the resume overhaul has uncovered her accomplishments and abilities, her initial resume seems extremely lackluster, Neczypor said. I didnt include what I achieved and accomplished, just what my responsibilities were, she said. All those silly classes I had to take for my job (werent) even on my resume beforehand. Thats just part of my job, knowing that stuff. As a modest American lady, Im not terribly good at bragging about myself. Thats why its so helpful to have on a resume things youve accomplished and what youve done and what you contributed to organizations.When she saw the new resume, her first response was, I did all that? Neczypor said. They made me look better than the old resume did but not better than what I am. They put into extremely concise, effective language everything that Ive done. They represented my worth as an employee very well.